“They can talk to the new generation because they are part of the new generation and they bring a fresh perspective.” “Typically, Swiss brands are slow to adapt to the market, and these next-generation kids might be able to bring faster change to the table,” said William Massena, a former managing director of the online TimeZone horology forum and founder of his own watch brand, Massena LAB. Now, those new leaders are making decisions about products, marketing, digital concepts and relationships that they say will bring new audiences, more online sales and propel the traditional watch industry fully into the 21st century. I'll definitely consider True Facet for my future timepiece purchases.In the past few years, the watch world - especially independent, family-owned brands - has seen an influx of young, second-generation makers rising through the ranks and taking on top-level positions. And everything else - from the careful packaging, beautiful card stock, and True Facet valuation report - was truly top-shelf. Along with genuine box and papers (stamped by an authorized dealer), I couldn't be more happy with my purchase. It was listed as "preowned excellent" but it was truly MINT. That's why I was even more amazed when I received the watch. I had been eyeing this model for quite some time, and as seldom as the watch gets listed for sale, the price offered at True Facet was simply unbeatable. So with everything in mind, I decided to take a chance on my first watch from True Facet, a Jaeger LeCoultre Master Calendar - the older model with the power reserve at 12. Most importantly, I never felt any pressure to buy. And when I had concerns about shipping time, Tirath, the CEO, was quick to assist and address any potential issues. She explained True Facet's return policy, how certain watches are sourced, including True Facet's guaranty of authenticity. However, Rachel, who helped me, was very knowledgeable, responsive and friendly, answering any and all questions I had. That's why I was a little reluctant about the Jaeger LeCoultre listed on True Facet, having never seen the actual watch in person.
Due to the care I received, I would gladly recommend this company without a doubt to any of my watch wearing friends!Īs an avid watch collector, I'm still a little hesitant to purchase timepieces online, especially when the cost is in the thousands of dollars. Great business model, and overall excellent staff. The price of the watch was by far not at the top of their list, yet I was treated as if I were buying their $200,000 Patek Phillipe. Not only did I receive a great looking luxury watch in time for the wedding (which by the way, looked exactly like those in the pictures), but they really took care of my delivery request and left me feeling like a special client.
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Through the week, I maintained contact with the manager and one other team manager, and they lived up to their promise! They made sure the watch would pass their verification process (which is normally upwards of five days already) and made sure to ship it to arrive all within an acceptable time frame. I wrote an email to True Facet after purchasing the watch, and within 10 minutes on a Sunday night, their customer service manager emailed back. I recently purchased a watch from TrueFacet, and of course, like most people - made a last minute decision to purchase a week before I wanted to wear the watch at a special occasion (my friends wedding).
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